The word ‘content’ may not be everyone’s cup of tea, but it’s rise to prominence within the digital marketing agenda over the last few years is impossible to ignore.

The production of engaging creative for use across social, digital and online channels has become a core asset in the sponsorship world and sports and entertainment provide the ideal medium for bringing fans closer to your brand.

Our experience in creating and distributing content across the Owned, Earned and Paid channel matrix has seen us create Jaguar’s most popular piece of content for their inaugural year as partner of The Championships, Wimbledon, as well as amplify LV= Insurance’s sponsorship of both the LV= Cup and the LV= County Championships.

The strategic approach and ideas that drive the creative come from our knowledge and understanding of sport – from how to deal with rights holders and players to the ever-demanding needs and behaviours of fans and followers.

Our principles in content creation follows a strict planning process and we ensure that we’re never just doing ‘content for content’s sake’.